Human Behaviour in Design

The special interest group Human Behaviour in Design, HBiD, focus on how individuals and groups interact with objects in various context, situations and environments and how to design for usability. Digital technologies allow people to do things in new and different ways, this will have an effect on human behaviour and vice versa how to use the technology is dependent on human´s ability to access and use the technology. Some people will benefit from the technology while others will be excluded from parts of society. The aim of HBiD is to contribute with deeper and new knowledge regarding different stakeholders needs in relation to the usability of technology. In addition, the HBiD will exploit and explore human behaviour in the design process as well as from a user perspective by taking a holistic approach. 

Digitalization from a HBiD perspective

We are a group of researchers that are interested in research related to design and system thinking for better understanding of users need in various situations, both in working time and free time.


Users perspective

  • Technology is the primary catalyst for change in society.
  • Products based on technologies change user behaviour in dealing with everyday situations.
  • For sustainable development such as context, situation and behaviour have to be taking into consideration.

Designers perspective

  • Designers have considerable influence on the socio-technical system therefor they need to involve the user in the process.
  • The designer has to understand the system where the product or service should be used, for what purpose and in what situations.


HBiD requires transdisciplinary work

  • An equal understanding of concepts and procedures beyond the disciplines is required.
  • Definitions must be placed and interpreted in the respective domain context in order to have the same basis for discussion.
  • Development of a transdisciplinary exchange of knowledge and methods is needed.


Chairs of the HBiD

Yvonne Eriksson and Kristin Paetzold

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