BUSINESSPERSONS’ IDEA GENERATION CONFIDENCE SHIFTS THROUGH A MINIMUM DESIGN THINKING TRAINING 

Proceedings of the Sixth International Conference on Design Creativity (ICDC 2020)

Year: 2020
Editor: Boujut, Jean-François ; Cascini, Gaetano ; Ahmed-Kristensen, Saeema ; Georgiev, Georgi V. ; Iivari, Netta
Author: Furue, Nanami
Series: ICDC
Institution: School of Management, Tokyo University of Science, Tokyo, Japan
Page(s): 036-043
DOI number: https://doi.org/10.35199/ICDC.2020.05

Abstract

Design thinking has long been focused as one of the methods for generating innovation. However, the universal effect of applying design thinking to the real business has sometimes been questioned. This paper aims to get more depth understanding towards change of the confidence at pre/post-minimum -design-thinking training on businesspersons. Through an analysis of answers from questionnaires collected at a half day design thinking workshop for businesspersons in Japan, two new hypotheses were suggested as (i) those who have originally high creative self-efficacy will lose their confidence and feel less easiness on idea generation after design thinking training and (ii) those who are not confident will gain their confidence and feel more easiness on idea generation after design thinking training. This study implied difference of idea generation confidence shifts by difference of the original self-confidence before and after the minimum design thinking training.

Keywords: design thinking education,  creative self-efficacy,  behavioural  confidence,  idea generation,  new product development

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